| Mosaic UK Profile |
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| Your reference number: | PG26792/200537(JS) | ||||||||||||||
| Target: | Ex-Tablers Mailing List | Base: | Great Britain (Households) | ||||||||||||
| Ranked Mosaic Types | Target | % | Base | % | Pen. % | Index |
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| 03 Corporate Chieftain | 1,296 | 12.99 | 275,630 | 1.13 | 0.47 | 1150 | |||||||||
| 04 Golden Empty Neste | 1,006 | 10.09 | 329,230 | 1.35 | 0.31 | 747 | |||||||||
| 58 Greenbelt Guardian | 1,011 | 10.14 | 420,478 | 1.72 | 0.24 | 588 | |||||||||
| 05 Provincial Privilege | 740 | 7.42 | 409,164 | 1.68 | 0.18 | 442 | |||||||||
| 06 High Technologists | 753 | 7.55 | 432,556 | 1.77 | 0.17 | 426 | |||||||||
| 57 Summer Playgroun | 104 | 1.04 | 68,205 | 0.28 | 0.15 | 373 | |||||||||
| 15 Close to Retirement | 910 | 9.12 | 678,851 | 2.78 | 0.13 | 328 | |||||||||
| 59 Parochial Villagers | 462 | 4.63 | 364,949 | 1.50 | 0.13 | 310 | |||||||||
| 53 High Spending Elder | 386 | 3.87 | 380,285 | 1.56 | 0.10 | 248 | |||||||||
| 60 Pastoral Symphony | 277 | 2.78 | 302,038 | 1.24 | 0.09 | 224 | |||||||||
| 07 Semi-Rural Seclusio | 448 | 4.49 | 504,022 | 2.07 | 0.09 | 217 | |||||||||
| 02 Cultural Leadership | 150 | 1.50 | 228,154 | 0.94 | 0.07 | 161 | |||||||||
| 61 Upland Hill Farmers | 62 | 0.62 | 97,928 | 0.40 | 0.06 | 155 | |||||||||
| 10 Upscale New Owner | 201 | 2.02 | 324,264 | 1.33 | 0.06 | 152 | |||||||||
| 16 Conservative Value | 375 | 3.76 | 703,328 | 2.88 | 0.05 | 130 | |||||||||
| 19 Original Suburbs | 292 | 2.93 | 595,027 | 2.44 | 0.05 | 120 | |||||||||
| 56 Tourist Attendants | 28 | 0.28 | 72,986 | 0.30 | 0.04 | 94 | |||||||||
| 17 Small Time Busines | 237 | 2.38 | 716,801 | 2.94 | 0.03 | 81 | |||||||||
| 54 Bungalow Retireme | 77 | 0.77 | 315,937 | 1.29 | 0.02 | 60 | |||||||||
| 18 Sprawling Subtopia | 153 | 1.53 | 763,500 | 3.13 | 0.02 | 49 | |||||||||
| 52 Childfree Serenity | 62 | 0.62 | 330,273 | 1.35 | 0.02 | 46 | |||||||||
| 51 Sepia Memories | 33 | 0.33 | 185,239 | 0.76 | 0.02 | 44 | |||||||||
| 12 Middle Rung Familie | 115 | 1.15 | 669,991 | 2.75 | 0.02 | 42 | |||||||||
| 55 Small Town Seniors | 108 | 1.08 | 669,740 | 2.74 | 0.02 | 39 | |||||||||
| 11 Families Making Go | 89 | 0.89 | 562,523 | 2.31 | 0.02 | 39 | |||||||||
| 34 University Challenge | 10 | 0.10 | 63,490 | 0.26 | 0.02 | 39 | |||||||||
| 25 Town Centre Refug | 38 | 0.38 | 274,919 | 1.13 | 0.01 | 34 | |||||||||
| 22 Affluent Blue Collar | 99 | 0.99 | 748,743 | 3.07 | 0.01 | 32 | |||||||||
| 09 Fledgling Nurseries | 35 | 0.35 | 287,043 | 1.18 | 0.01 | 30 | |||||||||
| 30 New Urban Colonist | 38 | 0.38 | 339,945 | 1.39 | 0.01 | 27 | |||||||||
| 08 Just Moving In | 24 | 0.24 | 216,928 | 0.89 | 0.01 | 27 | |||||||||
| 49 Low Income Elderly | 37 | 0.37 | 396,950 | 1.63 | 0.01 | 23 | |||||||||
| 01 Global Connections | 15 | 0.15 | 180,232 | 0.74 | 0.01 | 20 | |||||||||
| 21 Respectable Rows | 53 | 0.53 | 658,169 | 2.70 | 0.01 | 20 | |||||||||
| 33 Town Gown Transiti | 9 | 0.09 | 180,508 | 0.74 | 0.00 | 12 | |||||||||
| 46 White Van Culture | 34 | 0.34 | 783,945 | 3.21 | 0.00 | 11 | |||||||||
| 13 Burdened Optimists | 21 | 0.21 | 484,362 | 1.99 | 0.00 | 11 | |||||||||
| 23 Industrial Grit | 41 | 0.41 | 947,541 | 3.88 | 0.00 | 11 | |||||||||
| 45 Older Right to Buy | 23 | 0.23 | 641,154 | 2.63 | 0.00 | 9 | |||||||||
| 50 Cared for Pensioner | 12 | 0.12 | 355,850 | 1.46 | 0.00 | 8 | |||||||||
| 47 New Town Materiali | 18 | 0.18 | 541,378 | 2.22 | 0.00 | 8 | |||||||||
| 20 Asian Enterprise | 8 | 0.08 | 254,962 | 1.04 | 0.00 | 8 | |||||||||
| 32 Dinky Developments | 8 | 0.08 | 273,816 | 1.12 | 0.00 | 7 | |||||||||
| 31 Caring Professional | 7 | 0.07 | 269,195 | 1.10 | 0.00 | 6 | |||||||||
| 48 Old People in Flats | 5 | 0.05 | 206,190 | 0.85 | 0.00 | 6 | |||||||||
| 14 In Military Quarters | 1 | 0.01 | 42,377 | 0.17 | 0.00 | 6 | |||||||||
| 24 Coronation Street | 15 | 0.15 | 696,606 | 2.86 | 0.00 | 5 | |||||||||
| 44 Rustbelt Resilience | 14 | 0.14 | 700,736 | 2.87 | 0.00 | 5 | |||||||||
| 29 City Adventurers | 6 | 0.06 | 314,032 | 1.29 | 0.00 | 5 | |||||||||
| 35 Bedsit Beneficiaries | 3 | 0.03 | 173,629 | 0.71 | 0.00 | 4 | |||||||||
| 28 Counter Cultural Mix | 5 | 0.05 | 339,168 | 1.39 | 0.00 | 4 | |||||||||
| 27 Settled Minorities | 4 | 0.04 | 404,184 | 1.66 | 0.00 | 2 | |||||||||
| 39 Dignified Dependen | 3 | 0.03 | 314,876 | 1.29 | 0.00 | 2 | |||||||||
| 40 Sharing a Staircase | 1 | 0.01 | 118,047 | 0.48 | 0.00 | 2 | |||||||||
| 43 Ex-industrial Legacy | 5 | 0.05 | 677,706 | 2.78 | 0.00 | 2 | |||||||||
| 37 Upper Floor Families | 3 | 0.03 | 428,820 | 1.76 | 0.00 | 2 | |||||||||
| 36 Metro Multiculture | 2 | 0.02 | 417,918 | 1.71 | 0.00 | 1 | |||||||||
| 42 Low Horizons | 2 | 0.02 | 621,880 | 2.55 | 0.00 | ||||||||||